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 HOW TO START YOUR OWN SUCCESSFUL WINDOW WASHING SERVICE  - FREE REPORT Part 7 of 9

As I said before you should be careful before you hire any help, you will also need to look into the tax laws and workman’s comp.

Bulletin Board notices will also bring in a surprising number of applicants. Another good idea is to spread the word that you’re looking for part-time help, amongst your local firemen, policemen and… teachers. depending on your area’s pay scale, you can do pretty well by contacting the temporary help services in your area.

About the only regular advertising you’ll need to do is a medium to large display ad in the yellow pages. This is a must because once you’re established you’ll find at least

Next you will read about the Yellow Pages, and if your just starting out it might not be wroth the investment.  Now a days a yellow page ad is only good for seeing you name in print.

50% of your business coming from having seen your ad in the yellow pages. An “insider’s” trick to advertising in the yellow pages–Try to name your business with the very first letter of your business name beginning with A-B-C, or X-Y-Z. Statistics and surveys tend to prove that when people look for a service in the yellow pages, they invariably pick from either the top or bottom of the alphabet.

Aside from the yellow pages, your next best advertising will be the “reminder” kind, such as note pads with your company name imprinted on them, special calendars or holders, special date or appointment books, and/or sports caps with your company name/emblem on them. However, as this kind of advertising is quite expensive, it’s good to keep in mind, but best to hold off until you can well afford it.

Any radio, television, newspaper and/or direct mail advertising efforts will cost you much more than any business you receive from it, so don’t even consider this type of advertising. However, do think about, and submit “press release” material to these media as often as you can, because any publicity coverage they give will surely be well worthwhile.

Telephone soliciting for business works well, but you should have a list of businesses and their telephone numbers, plotted out according to new routes you’re trying to build. Time spent traveling between jobs will cost you money, just as time spent looking up telephone numbers along a certain planned route will seemingly take forever. If and when you decide to drum up new business by phone, you’ll have much greater success if you can offer some sort of promotional gimmick to get them to try your service.

All the ideas above are good, but the best way to get business is just to go out and ring some bells.

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